Founder
James / TJ Li connects entrepreneurship, youth growth, off-road rally and international routes into a Route Based Solution method.
About Huaen Brothers
Huaen Brothers Rally Club was founded by James / TJ Li and has long worked across off-road rally, youth outdoor growth, family rally routes, Silk Road rally, Dakar spirit and global scenarios for Chinese brands.
eBike / eMoto
Desert · Gravel · Silk Road
Families · CEOs · Brands
Core Assets
Little Riders Silk Road Rally
Ningxia Zhongwei training base
Nanjing Shuimo Danian experience center
Dakar and Taklimakan Rally spirit
Fudan EMBA entrepreneur resources
The JamesWay Rally Europe route
eBike / eMoto / off-road rally training system
Global scenarios for Chinese brands
Bases
Nanjing Shuimo Danian supports accessible experiences, while Ningxia Zhongwei supports desert, gravel, Yellow River and Silk Road training.
Vision
Bring children, CEOs and brands onto real routes so Chinese stories can find stronger global expression.
Design a real-route project together
Parents, CEOs, business schools, brands and tourism partners can submit a cooperation brief.